In 2022, ONE IN THREE Americans will be treated by a physician of South Asian descent.
They account for 10% of all doctors in the USA and 20% of all Medical Graduates employed in the US workforce.
Almost 10%-12% of medical students entering US schools are of Indian origin
That’s a greater percentage than any other ethnic segment in the entire country.
South Asians represent a critical mass of the nation’s Healthcare Professionals*.
The vast majority of South Asians are NOT watching mainstream media.
Emerging Networks has been effectively delivering the South Asian Markets for 9 years for hundreds of national brands.
Source: Comscore / GFK
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