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With a huge percentage of doctors, South Asian media is the most efficient medium to reach decision makers about health benefits!


  • The American Association of Physicians of Indian Origin (AAPI) estimates that there are more than 80,000 physicians and about 20,000 medical students/residents of Indian heritage in the country.

  • They account for 10% of all doctors in the USA and 20% of all International Medical Graduates employed in the US workforce.


  • Almost 10%-12% of medical students entering US schools are of Indian origin.